Canadian Poultry Magazine

Cobb names new global senior director of human resources

By Canadian Poultry magazine   

News Company News Cobb

Brian Sorensen tasked with driving company's workforce forward.

Brian Sorensen, global senior director of human resources, Cobb.

Cobb has Brian Sorensen as its new global senior director of human resources. Sorensen will lead the creation and implementation of human resources processes to support the global Cobb team.

He will help shape the company’s future by ensuring industry-leading practices are in place for talent acquisition, talent development, total rewards, employee relations and compliance.

Sorensen will also provide leadership and oversight of environmental compliance and team member health and safety across Cobb’s international footprint.


“Brian is an important addition to the Cobb family as our industry and ways of working continue to evolve,” says Stan Reid, interim president. “He brings experience from multiple business sectors and involvement in international assignments, which means the Cobb team will benefit from new expertise. We look forward to seeing him apply his knowledge to advance Cobb’s human resources department, training, recruiting, and safety efforts around the world.”

Sorensen has over 20 years of experience working in talent acquisition, development, and HR. His career includes stops at Tyson Foods, UPS, Saatchi & Saatchi X and The Home Depot.

Most recently, Sorensen served as HR director for Tyson Foods, working with its supply chain, procurement, engineering, and continuous improvement teams.

In 2019, he completed a short-term assignment in Europe where he led the HR integration of an existing business acquired from Brazilian food processor BRF.

While there, he implemented talent policies and procedures, led change management activities, and rebuilt the local HR team.

Sorensen holds a bachelor’s degree in sociology and anthropology from the University of Arkansas in Fayetteville, and he later obtained a master’s degree in operations management from the University of Arkansas’ College of Engineering. In 2020, he earned his Global Professional in Human Resources (GPHR) certification.

“I am thrilled to join Cobb and become part of this global family,” Sorensen says. “There is such a rich history with this company and so many things to look forward to as we continue to grow and help feed a growing world population with healthy and affordable chicken.”

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