Canadian Poultry Magazine

Hybrid Turkeys and Ag Forte finalize agreements in U.S.

By Hybrid Turkey   

Features Business & Policy Farm Business Poultry Production Production

February 4, 2015 – Effective January 30th 2015, Hybrid Turkeys USA, LLC (Hybrid) and Willmar Poultry Company, d/b/a Ag Forte (Ag Forte) have finalized agreements announced on October 14th 2014. Under the terms of the agreements, Hybrid will take ownership and responsibility of Ag Forte’s USA Grandparent operations. Additionally, Ag Forte will produce commercial eggs and poults under contract to Hybrid. Hybrid will have direct responsibility for sales of commercial eggs and poults in the U.S. and abroad.

Over the next 12 months Hybrid will assume full responsibility for the sales of all Hybrid commercial poults produced under contract by Ag Forte. This will allow Hybrid as a primary breeder to focus even more on the needs of the customers in the U.S., while Ag Forte focuses on producing top quality poults.

Peter Gruhl, Hybrid Director of Customer Service, has been appointed to lead the commercial activities of Hybrid in the United States and will lead the relationship with AgForte as a supplier to Hybrid. Peter had this to say: “We take great pride in our relationship with, and focus on, the customers in the U.S. and around the world. Now, with this agreement in place, the Hybrid sales and technical service teams will become even closer to the commercial customer base in the U.S. I think this is a great opportunity for Hybrid to help our customers achieve their goals.”


To support the success of this new arrangement, a joint quality committee has been formed between Hybrid and Ag Forte. The purpose of the committee is to work with customers with quality concerns and to establish performance improvement plans to address them. Hybrid’s representatives on this committee are Dr. Helen Wojcinski, Director, Science and Sustainability, and Peter Gruhl, Director of Customer Service.

Hybrid will also purchase the Moundridge, Kansas Grandparent production farms from AgForte and will lease the Neosho, Missouri Hatchery for the near term. Hybrid now has three strategic locations for its Grandparent activities: the U.S., Canada and France. Frank Henderson has been appointed to lead the U.S. operations team for Hybrid.

Hybrid Turkeys is the global leader in turkey genetics with breeding and distribution activities around the world. Hybrid is a business unit of Hendrix Genetics, a privately held, international multi-species breeding company. Based in Boxmeer, the Netherlands, Hendrix Genetics has operations in 24 countries around the world with activities in layer, turkey, swine, traditional poultry and aquaculture breeding.

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