Canadian Poultry Magazine

“Proudly Presenting… Agriculture” Brochure Launched by OFAC

By OFAC   

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November 28, 2008- Have you ever been asked a question about agriculture that you didn’t know how to answer?  Read a media report that wasn’t accurate?  The Ontario Farm Animal Council (OFAC)is pleased to announce the launch of a new brochure entitled “Proudly Presenting … Agriculture”, which is full of tips and advice for agricultural ambassadors.

The brochure covers things to remember when talking to a consumer at an event, making a presentation, speaking to the media or when writing letters to the editor.  It also gives tips on running a farm tour.
“The goal is to provide agricultural ambassadors, especially young people, with the tools to help with experiences like these,” says Crystal Mackay, OFAC’s Executive Director.  “With so few people connected to agriculture, it is important for us to explain what we do to those who want to know more about where their food comes from.”
This brochure is the launch to a training series for those in the agriculture industry who want to positively represent agriculture. Workshops targeted at younger ambassadors have already taken place in August and November and more are being planned for 2009.  Contact the office for dates and locations.
“Proudly Presenting … Agriculture” brochure is available online at the “What’s New” section of or by calling the OFAC office at 519-837-1326.
Funding for this agricultural ambassador program was made available through the Ontario Pork Industry Council’s (OPIC) Careers and HR Project, which is supported by Employment Ontario’s Labour Market Partnerships Program and by the Jim Johnstone Young Ambassador (JJYA) fund. The JJYA was established in 2008 as a tribute to OFAC's first chair who was a true champion for egg farmers and a leader in agriculture.
The Ontario Farm Animal Council is a non-profit education organization representing Ontario’s 35,000 livestock and poultry farmers and related agri-businesses.  OFAC is the voice for animal agriculture, providing a coordinated effort on issues related to animal agriculture and food production including farm animal care, environment, new technology and food safety.  

For more information:
Crystal Mackay, Executive Director
Phone: 519-837-1326 email:


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