Canadian Poultry Magazine

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Canadian Poultry Online: July 2008

The story of a Kentucky super-brand


July 9, 2008
By Canadian Poultry

Topics

The Story of a Kentucky Super-brand
John Y. Brown Jr., a
pioneer in the food service industry, discussed how he helped build the
Kentucky Fried Chicken brand –  a brand bigger than McDonald’s – at
Alltech’s  24th Annual International Health and Nutrition Symposium.

kfcThe Story of a Kentucky Super-brand
John Y. Brown Jr., a pioneer in the food service industry, discussed how he helped build the Kentucky Fried Chicken brand –  a brand bigger than McDonald’s – at Alltech’s  24th Annual International Health and Nutrition Symposium. 

Read his full speech on how he bought Kentucky Fried Chicken from “Colonel” Harlan Sanders, grew the business and created a super-brand.

READ FULL STORY

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