Canadian Poultry Online: July 2008
By Canadian Poultry
Features Business & Policy TradeThe story of a Kentucky super-brand
The Story of a Kentucky Super-brand
John Y. Brown Jr., a
pioneer in the food service industry, discussed how he helped build the
Kentucky Fried Chicken brand – a brand bigger than McDonald’s – at
Alltech’s 24th Annual International Health and Nutrition Symposium.
The Story of a Kentucky Super-brand
John Y. Brown Jr., a pioneer in the food service industry, discussed how he helped build the Kentucky Fried Chicken brand – a brand bigger than McDonald’s – at Alltech’s 24th Annual International Health and Nutrition Symposium.
Read his full speech on how he bought Kentucky Fried Chicken from “Colonel” Harlan Sanders, grew the business and created a super-brand.
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