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KFC Canada Introduces plant-based fried chicken

Company partners with Lightlife on limited test release.


November 27, 2019
By Brett Ruffell


Topics
KFC Canada introduces Plant-Based Fried Chicken (CNW Group/KFC Canada)

This week, KFC Canada announced a new alternative protein offering, KFC Plant-Based Fried Chicken.

The company partnered with Lightlife, a plant-based protein brand, to create a signature Plant-Based Fried Chicken Sandwich and Popcorn Chicken.

KFC Canada’s Plant-Based Fried Chicken debuted during a limited, one-restaurant, one-day test on Wednesday, November 27 in Mississauga, Ont.

“We believe the Colonel’s famous finger lickin’ good taste should have no boundaries,” says Sam Redman, chief marketing officer, KFC Canada. “So we’ve created several craveable plant-based options for Canadian’s looking for a meat-free meal.

“We believe the Colonel’s famous finger lickin’ good taste should have no boundaries.”

During the limited test release, the Plant-Based Fried Chicken sandwich (available in regular or spicy) was available for $6.99 or in a meal starting at only $8.99, and the Plant-Based Fried Popcorn Chicken bucket was available starting at $3.99.

What’s more, customers can try both the plant-based sandwich and popcorn chicken options by selecting a meal for one option for $10.99 (includes fries, salad and a 355ml can of lime Bubly).

Developed in response to Canadian’s evolving tastes and preferences for plant-based proteins, KFC’s Plant-Based Fried Chicken is made in Canada by Lightlife, a leading plant-based protein brand whose broad portfolio of products is available in retailers such as Metro, Loblaws, Sobeys, Longo’s and Federated Coop.

“This is a landmark moment for Lightlife. We’re proud to join forces with KFC to bring Canadians a plant-based chicken with incredible taste,” says Dan Curtin, president and CEO of Greenleaf Foods, SPC, the owner of Lightlife.

“With pioneering partners like KFC, we can make plant-based foods more broadly available to the growing number of consumers seeking the option on the go.”

In addition to the new KFC Plant-Based Fried Chicken options, KFC Canada has been offering fans vegetarian options since 2009, including a vegetarian sandwich available in restaurants across Canada.

Feedback gathered during the limited, one-restaurant, one-day test will determine KFC Canada’s plans to roll out the Plant-Based Fried Chicken options nationally in 2020.