Merck Animal Health Launches New Tool: Convenience Program Evaluation to Promote Poultry Health

August 19, 2015 –  Merck Animal Health (known as MSD Animal Health outside of North America) announced the launch of the Convenience Program Evaluation. This innovative new poultry health field service is a new addition to the company’s Convenience Program, an initiative design to help poultry producers protect chickens against various diseases while achieving optimal vaccination standards, bird quality and performance goals. The Convenience Program Evaluation is designed to help producers troubleshoot disease outbreaks, optimize vaccination processes, and maintain the health of their poultry through the use of innovative and practical tools available through Merck Animal Health Representatives via mobile devices and toolkit. With the clear target of adding valued service to our customers and going beyond disease control, Merck Animal Health officially launched the Convenience Program Evaluation as a free service for poultry customers across the globe.

Producers can receive the benefits of the Convenience Program Evaluation by working with their local Merck Animal Health Representative. Together, they will assist in troubleshooting disease outbreaks, increasing the skill and knowledge of hatchery personnel, and building a database to analyze hatchery and first week of age process trends to improve chick quality. In addition, the tool provides information about vaccines, including a comprehensive outline of vaccine preparation and administration. Through user-friendly design and support, the Convenience Program Evaluation can help producers identify ways to improve the vaccine administration process by examining trends and analyzing results.

Ultimately, as a part of the Merck Animal Health Convenience Program, the goal of the Convenience Program Evaluation is to ensure that producers are working vaccination into common practice beginning in the hatchery. Through a combination of in-ovo and day-old vaccination application, the Convenience Program process provides earlier and longer protection, without producing adverse reactions. The Convenience Program Evaluation allows producers to build a database that analyzes hatchery process trends, most efficiently vaccinates their flock against harmful diseases, and improves overall poultry health.

 For more information, visit www.msd-animal-health.com