Canadian Poultry Magazine

PIP receives $400K to support innovation in poultry

By Canadian Poultry magazine   

News Research

RDAR, Feather Boards and researchers’ partner to boost technology transfer and innovation adoption across the poultry sector.

The Poultry Innovation Partnership (PIP) has been awarded $400,000 by Results Driven Agriculture Research (RDAR) to develop a technology transfer ecosystem to support innovation adoption in the Alberta poultry industry.

Extension and knowledge transfer is a producer-identified RDAR research priority.

This investment from RDAR’s Accelerating Agricultural Innovations program will enable PIP to translate knowledge to Alberta’s poultry producers, complete demonstration feasibility analysis projects and develop communication tools to support the adoption of best practices.


PIP is a consortium of Alberta Chicken Producers, Alberta Hatching Egg Producers, Alberta Turkey Producers, Burnbrae Farms, Egg Farmers of Alberta, Egg Farmers of Canada, Government of Alberta, Maple Leaf Foods, Peavey Mart and the University of Alberta.

Through this partnership, contributions from each of the partners are being leveraged to support this project.

Developing a structure to systematically transfer information and processes from a research setting to a commercial operation is a critical factor for innovation.

The project, led by Dr. Martin Zuidhof and Dr. Valerie Carney, will use a collaborative approach to establish an ecosystem that supports change throughout the poultry industry.

“Together, we are better! This project will leverage new and existing relationships with allied industry reps, researchers and farmers to provide an input mechanism to inform the development of events, materials and tools that trial and demonstrate adaptations within the unique Alberta context,” Carney says.

RDAR’s funding contributions – of which $292,425.59 comes from the Canadian Agricultural Partnership (CAP) – are valued at $400,000 over two years.

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